Why has handwritten lettering become so popular in the subject area of Graphic Design?

Why has handwritten lettering become so popular in the subject area of Graphic Design? This has been my interest in Graphic Design and I would like to explore it further.

There are a huge variety of different styles of typeface suitable for every conceivable requirement. They are clear and perfectly made for typography. So, why is it that so many new handwritten fonts appear more and more in the public domain, in digital publishing, in advertising, editorial design, television and brand packaging to name but a few? Brands that use handwritten fonts are also becoming more and more common. Why is this? I want to investigate the reasons behind these changes and find out why, despite such an abundance of digital font choices available to designers, handmade lettering is increasingly making its way into mainstream graphic design practice. I want to evidence key brands that have taken on this trend and analyse their effectiveness.

I am in BA Graphic Arts and I am interest in typography. I have worked with hundreds of fonts from the computer font library and from many sourced on the internet. Fonts are easy to read and use on all digital supports. There are a huge variety of different styles of typeface suitable for the variety of project briefs I work towards. I am interested in how handwritten fonts start from pen and paper to digital typography.
We can question, is it that the sensation of a pen on paper is something we can’t experience with digital devices where people simply touch or interact with a cold surface? The handwritten becomes an art form due to the evolution of technology. Some may argue that the younger generation are used to tapping away on a keyboard or screen just as much as writing in a notepad. It could be argued that younger children don’t learn how to write in a calligraphic way anymore and resort to digital processes.
We are so used to digital fonts and typography, but I personally find the handwritten more attractive and adopt this approach within my own practice. During my research I have noticed this illustrative trend about hand-lettering and handwritten art like the Bullet Journal trend, which is an agenda/journal that people create themselves by drawing their calendar page, week pages or daily pages, decorating all those pages by hand, starting from a simple blank notebook. This may indeed be a reference I refer to within my dissertation.

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