Strategic Supply Chain Management

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Strategic Supply Chain Management

Deakin’s Bachelor of Commerce and MBA are internationally EPAS accredited.
   Deakin Business School is accredited by AACSB.
MIS313 – Strategic Supply Chain Management
Trimester 1, 2017
Assessment 1 – Assignment (Individual)
DATE AND TIME:      Week 8, Sunday 7 May 2017, 11:59PM
Learning Outcome Details
Unit Learning Outcome (ULO)  Graduate Learning Outcome
ULO 1: Identify, evaluate and justify convincingly the SCM
organisational issues against strategic objectives, taking into
account global, national and local social and environmental
GLO1 Discipline‐specific
knowledge and capabilities
GLO5 Problem solving
GLO8 Global citizenship
ULO 3: Evaluate and justify convincingly SCM solutions which
can resolve an organisation’s SCM issues and support its
strategic objectives, including global, national and local social
and environmental responsibilities.
GLO1 Discipline‐specific
knowledge and capabilities
GLO5 Problem solving
GLO8 Global citizenship
Assessment Feedback
Students who submit their work (final submission) by the due date will receive their marks and
feedback on CloudDeakin by 26 May 2017, 5:30PM.
Description / Requirements
This is an individual assignment where you will take on the role of an SCM consultant and prepare a
business report for an organisation. Information about the organisation, and the requirements or
brief on which you need to report, are in the section Report Brief from the CEO below. The report
will enable you to develop, demonstrate and be assessed on two Deakin Graduate Learning
Outcomes (DGLOs), in addition to DGLO1 Discipline‐specific knowledge/capabilities about SCM:
Page 2 of 9
 DGLO5 Problem solving: There is not enough information in the Report Brief from the CEO
to complete the report. You need to conduct research about similar organisations to find
additional information about the problem(s) and solution(s). You will identify and argue why
your chosen solution(s) will solve the specified problem(s) and match the CEO’s other
requirements. Your problem solving capability will be judged on how well the report shows
your excellent understanding of: the CEO’s organisation and industry; the problem(s) and
CEO’s requirements; the solution(s); how well problems/requirements and solution(s) align;
and how the solution(s) will work in the organisation’s day‐to‐day operations.
 DGLO8 Global Citizenship: This will take the form of a high quality, convincing business
report which identifies and presents the outcomes of your research into supply chain
management solution(s) to Corporate Social Responsibility (CSR) related problem(s).
The purpose of the report is to convince the CEO that the solution(s) will benefit their firm.
Solution(s) need to be aligned with the critical business objectives, and should not create new
problems for the organisation. You must be convincing in justifying your solution(s).
The CEO’s briefing is incomplete on purpose because this is typical of real‐life situations when you
work in industry. This is particularly the case when CEOs (especially of sole‐proprietor, micro and
small businesses) do not understand how they can achieve their desired goals. This is why they turn
to consultants/experts who have the knowledge they do not possess. Your problem solving skills
requires you to conduct thorough research and analysis to help the CEO fill this gap in knowledge.
Report brief from the CEO
Melanie Chan is starting a new catering business called Responsible Catering for events by
businesses and the public (e.g. weddings, parties). Responsible Catering will employ Melanie and
her adult children Putri, Ahmad and Annisa. The family is not interested in growing Responsible
Catering beyond employing family members, so will not pursue business growth strategies.
The impetus for starting Responsible Catering came from Melanie seeing an increased demand by
businesses and the public for catering options which are environmentally and socially responsible.
For example, more businesses are reporting against the Global Reporting Initiative. Responsible
Catering will therefore focus on clients who wish to minimise their negative impact in these areas.
Melanie plans to divide the work as follows. Putri and Ahmad will collect the food and drinks for
each event, and transport these to the event in a van. Melanie will manage bookings and planning,
order the food/drinks, and process all the financial accounts. Melanie and Annisa will prepare all
the food/drinks on‐site, while Putri and Ahmad will serve people at the event.
Responsible Catering’s approach to catering will involve using pre‐prepared food which requires
heating/cooling, and/or cooking food fresh at the event venue using the venue’s cooking facilities
(e.g. oven). Clients will supply all plates, cutlery/utensils, glasses, etc. Responsible Catering will
supply the food, serving equipment and any specialised/portable cooking appliances. Responsible
Catering will wash all dishes as part of the service to clients. Responsible Catering will supply other
items including napkins and condiments (e.g. salt, pepper, sauces) for the event.
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Responsible Catering will have a website so that clients can book and do their ordering online.
Melanie believes this will be attractive to clients wanting to book an event quickly and do not want
many menu choices. Alternatively, clients can meet with Melanie to discuss the event to determine
if/how Responsible Catering can tailor the catering more specifically to the client’s needs.
Melanie and her children have strong social and environmental responsibility values. The family
donates regularly to charities (e.g. money and clothing), recycles (e.g. rubbish, old items), buys
organic food and from local small/community organisations rather than big companies (e.g. major
supermarkets), and so on. Responsible Catering will therefore adopt these principles by striving to
offer socially and environmentally responsible catering, with high quality food and service.
Melanie has hired you as a consultant to develop and report of no more than 3,000 words outlining
a strategy for incorporating social and environmental responsibility values into the supply chain
practices of Responsible Catering. The specific issues she wants you to report on are as follows:
 Waste. You need to identify strategies/approaches resulting in the least food and other
waste possible. That is, having little/no food and other waste left over after any event. She
believes this will be Responsible Catering’s major competitive differentiation, partly because
of customer demand for responsible services, and partly because waste is a major cost in
many businesses which ultimately gets passed onto customers. Melanie recognises that
achieving the best waste minimisation outcomes may necessitate restrictions to what
event/catering options are offered to clients, and/or to how she runs events for clients.
 Procurement of food and other items. You need to specify selection criteria and approaches
Responsible Catering can use so its procurement is socially and environmentally responsible,
and high quality. Responsible Catering will focus on clients who are prepared to pay a
premium for high quality, responsible catering.
 Reporting. Melanie believes (corporate) clients will want evidence of how and why
Responsible Catering is socially and environmentally responsible. You need to identify
various measures on which Melanie can report, and what data she will need to collect, and
how, in order to report against these metrics. The measures should be achievable for a
micro business such as Responsible Catering, which will necessitate that data collection
takes very little time, is easy to do, and will be as accurate as possible.
You are NOT required to structure the report based on these three areas, and you are not required
to present each area above separately as shown. Instead, structure the report based on the
principles explained later in this document which states the report requirements in more detail.
Background work for the report
You will conduct research into the SCM CSR related problems and requirements outlined in the
CEO’s briefing, until you have a thorough understanding of the industry and the CSR problems
relevant to the industry and such companies. Then you need to research the SCM solution(s) which
can be used to solve the problems and satisfy the CEO’s requirements in the briefing.
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The research should focus on credible sources of information including authoritative industry
reports and research (e.g. Forrester Research, Gartner Group, industry association publications) and
academic sources (e.g. conference papers, journal articles). The research you use should also be
relevant to the size and industry of the CEO’s business. For example, CSR solution(s) used by large
companies are unlikely to be relevant or achievable by a micro business.
Your research should include talking to CEOs of real micro catering, restaurants and related
businesses to gain a deep understanding of the challenges they face. Your problem solving ability
requires understanding CEO psychology (e.g. passion, what keeps them awake at night, what is
important to them, etc), not just business and supply chain principles. Any solutions you propose
need to be realistic for a micro business where the CEO is the decision‐maker, risk‐taker, finance
manager, marketer, salesperson, etc.
You will need detailed knowledge of SCM concepts and how these can help. Remember that these
concepts are to help you with your problem solving analysis, and that the CEO does not understand
these concepts. Your report should not mention (or define etc) these concepts, but instead present
the outcomes (or results) of your analysis (based on you using these concepts) in layperson terms
which the CEO will understand. The concepts you will need include:
 Buyer behaviour segments, since all supply chains should be designed specifically for each
behavioural segment rather than demographic/account size type segmentation. You will
need to identify at least two different behavioural segments for the company, the
characteristics of each segment, and determine what options or types of services the
company can provide to each which satisfy the CEO’s briefing requirements. Then work out
how to present the results of this analysis in layperson terms the CEO will understand.
 The difference between pull and push supply chain designs, and related concepts (e.g. lean
vs agile, Source and Make models) relevant to solving the problem and achieving the CEO’s
requirements. Do not name, define or explain these models in the report. Instead, you will
use these models to gain ideas, and then present the solution(s) in a way that a layperson
can understand. You can do this by focusing the report, as CEOs will expect, on the day‐to‐
day operational steps they need to carry out associated with the solution(s). That is, the
report will provide step‐by‐step details on how the CEO will run their business, as informed
by the supply chain model(s) which your analysis concludes would be the solution.
 Your research will need to include an investigation into relevant metrics and associated data
collection methods which are needed to report against those metrics.
 Your research can consider the types of Information Systems (IS) which could play a role in
the solution(s) and/or the data collection needed for the CEO’s reporting requirements. If it
does not, that is fine and do not mention IS in the report if that is the case. But you should
ensure that you have researched and considered any possibilities first.
 Time‐based process mapping so that you can draw diagrams summarising the day‐to‐day
operational steps staff in the organisation will carry out associated with the solution(s).
Effective diagrams can be scanned as images and inserted into the report, and will thus
ensure your justification of the solution(s) is convincing while not taking up words.
Page 5 of 9
You are NOT required to do a cost‐benefit analysis. The focus of this report is on the strategies and
operation of the business, not the financial aspects. If the CEO likes your proposal, then they will
seek financing to implement your ideas. The only thing you need to keep in mind is that the
solutions should be realistic for a micro business. For example, do not propose an Information
Systems solution which would require an investment of $500,000!!
Requirements for the final report
There are various requirements to be met in your report for it to be good quality. The rubric
associated with these requirements is included below:
 The report must include a cover page with the assignment title (“Assessment 1”), unit code
and name, your name and student ID, and the word count. You are welcome to make this
cover page look professional, like a real business report.
 The report can be a maximum of 3,000 words, excluding the cover page, references and
scanned diagrams only. The 10% leeway on the word count DOES NOT apply in this unit,
because if a real CEO asks for a report of a certain number of words, there is no leeway. The
word limit includes all headings, tables and citations. This means that tables CANNOT be
scanned as images and inserted in the report. You are expected to cite research in the body
of the report. The words in Harvard style citing (e.g. “…. (Lim, 2015)”) can be reduced with
numbered citations (see link below), but format references in Harvard (not numbered) style:‐support/referencing/numbered‐citation
The word count will be determined by selecting the text of the report from the introduction
to the recommendation section, and using MS Word’s word count feature and unchecking
the “Include textboxes, footnotes and endnotes”.
 There must be a short introduction section (approximately 150 words) which should be
written like an executive summary. That is, summarise the entire report: its aim; business
assumptions (if necessary); the problem(s)/requirements (including the firm’s mission,
strategies, values and other constraints if relevant); the specific solution(s) covered; and
why the solution(s) align with the problem(s)/requirements.
 All the sections and sub‐sections after the introduction must present a logically flowing
argument which will convincingly lead the CEO through the logic of your argument, leading
to the CEO’s agreement with your solution(s) and appropriateness for their organisation.
(Sub)sections of the report must also reflect how the CEO sees their business – that is, in
terms of the firm’s practices and business processes.
 The report must include diagrams summarising the solution(s) in terms of the specific, day‐
to‐day operational steps involved in the SCOR processes of Source and Make processes. The
diagrams should include the approximate time each task might take based on your research.
 The report must demonstrate your excellent knowledge of the firm, the CEO’s problem(s)/
requirements, as well as this report’s requirements.
Page 6 of 9
o Ensure you understand the CEO’s and the firm’s values, mission, strategies and goals,
which are part of the business requirements. Any solution must align with these. For
e.g. students often write reports arguing, directly or indirectly, that a CEO should
change their values, but this is rarely convincing.
o Identify aspects about the firm which the CEO does not want changed or which
cannot change. These will become constraints and form part of the business
requirements. These constraints may be driven by the CEO’s values, mission,
strategies, etc. But they may also by practical considerations due, for instance, to the
size of the firm and what is operationally possible for staff.
o Only include problems/business requirements and aspects of the business in the
report which are relevant to justifying the solution(s).
 The benefits of the solution(s) must be clearly justified in terms of whether the solution(s)
are appropriate for the firm. Further, describe how the firm would use the solution(s). The
CEO will only be convinced if it is clear how the solution(s) will work in terms of day‐to‐day
operational tasks, and how they will satisfy the business requirements and solve problem(s).
 There must be a short recommendation section of approximately 100‐150 words which
summarises the recommended solution(s), how and why it satisfies the business
requirements and solves the problem(s) from the briefing. A recommendation section will
not include new ideas, but will restate very briefly what is argued in the report.
 There must be references and citations showing the source of all the information in the
report (see above on how to use numbered citations). There is no need to cite information
provided by the CEO. The references must demonstrate thorough research into the
problem(s) and solution(s) using quality references (see above) with good evidence about
the effectiveness of the solution(s) for the case organisation. As stated above, you should
use the numbered method of citations (and Harvard referencing style) so that the citations
themselves do not count towards your word count. This means you can have a very large
number of references cited in the body of your report, with no word count impact at all.
 The report must be written in a style which is appropriate for the CEO:
o It must be written to the CEO and not about the CEO. For this reason, do not write
negative statements about the firm or the staff (e.g. “The CEO’s ideas are poor…”).
Even if you believe this to be true, being negative will only make the CEO dislike you
and your report! Instead be positive using words like “enhance”.
o The report must use a formal style. That is, no contractions, slang, emotive phrases,
spoken style phrases or conversational phrases.
o Do not use jargon the CEO will not understand. Even if you define terms, it is likely
the CEO will not remember the definitions in the report. Instead, use layperson
terms and describe the solution(s) in the context of their firm’s practices/processes.
o Ensure you use very short paragraphs (no more than 2‐3 sentences each), with each
paragraph covering only a single idea or theme.
o Ensure section heading structures are clear (e.g. sub‐sections are differentiated from
major sections) and the layout is professional (e.g. no orphaned section headings).
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o Ensure there are no grammar and spelling errors (allowances will be made for non‐
native English speakers, otherwise no allowances will be made).
 Diagrams, tables or text copied from any source (even with citations) is strictly not
permitted in this report. If any such material is included, the maximum result for the report
will be 50% Pass, and potential 0‐30% if most material is copied. The report must be
paraphrased completely in your own words. The reason for this is that the CEO only wants
to see text, diagrams and tables which are specific to their organisation. Even if you find a
diagram which illustrates something well, you need to redraw this diagram so that it is
specific to the organisation, and then cite the source of the original diagram. The reference
can include the text: “Adapted from <insert reference>”.
In particular, review the following guidelines about paraphrasing (note that ‘summarising’
and ‘quoting’ is NOT permitted in this report):‐support/referencing/summarising‐
Feedback and assessment rubric for the report
The report will be marked out of 100 (and then converted to a mark out of 40 towards the final unit
result) using the following rubric criteria and standards.
GLOs  High Distinction  Distinction  Credit  Pass  Fail
(out of
Very economical writing
so the report is just
under or exactly on the
word count (no more),
because (almost) no
unnecessary word use.
Does not use scanned
text, except the
required diagrams.
Mostly economical
writing so the report is
just under or exactly
on the word count (no
more), because mostly
little unnecessary word
use. Does not use
scanned text, except
the required diagrams.
Adequate economical
writing so the report is
just under or exactly on
the word count (no
more), but quite a bit
unnecessary word use.
Does not use scanned
text, except the
required diagrams.
Some economical
writing but the report is
a little (1-50 words)
over the word count,
and/or mostly
unnecessary word use.
Does not use scanned
text, except the
required diagrams.
Exceeds the word
count by more than 50
words, or is quite a few
words under the word
count (50 or more).
May include scanned
text (e.g. tables) in
addition to the required
(out of
Excellent knowledge of
including priorities.
Excellent problem/
requirements and
solution(s) alignment.
Very company-specific
details of how
solution(s) will work in
day-to-day operations,
including in diagrams.
Excellent knowledge of
SCM concepts is
apparent in (nearly) all
aspects of the analysis.
Mostly good
knowledge of
CEO requirements/
problems. Mostly good
and solution(s)
alignment. Mostly
details of how
solution(s) will work in
day-to-day operations,
including in diagrams.
Good knowledge of
SCM concepts is
apparent in many
aspects of the
Adequate knowledge of
but lacks detail or a
little generic. Adequate
and solution(s)
alignment, but a little
unclear in places.
Adequate details of
how solution(s) will
work in day-to-day
operations, including in
diagrams, but lacks
detail or a little generic.
Adequate knowledge of
SCM concepts is
apparent in some
analysis aspects.
Some knowledge of
but mostly generic and
superficial. Some
and solution(s)
alignment, but unclear

战略供应链管理  Strategic Supply Chain Management 代写

in many places. Some
detail of how solution(s)
will work in day-to-day
operations, but mostly
is superficial, quite
generic and/or missing
diagrams. Knowledge
of some SCM concepts
is apparent, but key
ones appear neglected.
Knowledge of
is poor, generic or
missing. Solution(s) are
missing or have little/no
relevance to problems/
requirements. Little/no
detail of how solution(s)
will work in day-to-day
operations, or entirely
generic. Little/no
apparent knowledge of
SCM concepts as part
of the analysis.
Page 8 of 9
(out of
Thorough analysis and
knowledge of the SCM
CSR problems and
solution(s). Thorough,
high quality, relevant
and very balanced
research to support
(nearly) all aspects of
the analysis into the
CSR problems and
Mostly thorough
analysis and
knowledge of the SCM
CSR problems and
solution(s). Good
quality, quantity,
balanced and relevant
research supporting
many aspects of the
analysis of the CSR
problems and
Adequate analysis and
knowledge of the SCM
CSR problems and
solution(s), but lacks
detail and/or some
knowledge is lacking.
Some analysis of the
CSR problems and
solution(s) is supported
by research, but quality,
quantity or relevance of
the research can be
improved. Research
may not be balanced
between problems and
Some analysis and
knowledge of the SCM
CSR problems and
solution(s), but mostly
superficial and/or omits
key knowledge.
Attempts research to
support the analysis of
the CSR problems
and/or solution(s), but
mostly lacks quality,
quantity and/or
relevance. Research
may be focused on
only problems or
Little/no/poor analysis
and/or knowledge of
problems and
solution(s). Little/no
research used to
support the analysis of
the CSR problems and
solution(s), and/or poor
quality, quantity or
relevance of the
Submission Instructions
The report must be one (1) single file, named surname_MIS313_T1_year_assign1 (e.g.
Liang_MIS313_T1_2017_assign1). It must be submitted in the submission folder under
Assessments tab, then Assignments in CloudDeakin by the due date/time.
You must keep a backup copy of every assignment you submit, until the marked assignment has
been returned to you.  In the unlikely event that one of your assignments is misplaced, you will
need to submit your backup copy.
Any work you submit may be checked by electronic or other means for the purposes of detecting
collusion and/or plagiarism.
When you are required to submit an assignment through your CloudDeakin unit site, you will
receive an email to your Deakin email address confirming that it has been submitted. You should
check that you can see your assignment in the Submissions view of the Assignment dropbox folder
after upload, and check for, and keep, the email receipt for the submission.
 Past students were found guilty of plagiarism, and given zero, when changing some/most/
all words of a source and pasting this into assignments. Plagiarism includes using translation
tools to modify someone’s text and pasting into assignments (e.g. see Table N.1). The
acceptable approach to use and cite sources can be found at the link below. Based on this,
you will see that the examples in Table N.1 are not examples of paraphrasing:‐
It is academic/professional misconduct to use other peoples’ work as your own, and/or
create all/most of your report using material copied/modified from other sources. Even if
Turnitin returns a low percentage, you can still be found guilty of plagiarism. Further, such
reports are usually poor quality and will get a fail mark, even if not proven as plagiarism.
Page 9 of 9
Table N.1: Examples of plagiarism using translation/thesaurus tools
Original source  Plagiarised version (students found guilty, given zero)
We bring businesses, associations and industries together.
This blended community comes to GS1 Australia for
advice, networking and solutions to their supply chain
challenges. We partner with, and help showcase,
members, solution providers and industry leaders to
demonstrate and encourage supply chain best practice 1 .
We bring organizations, affiliations and businesses jointly.
This mixed group asks GS1 Australia for exhortation,
systems administration and answers for their production
network problems. We band together with, and
demonstrate, individuals, arrangement suppliers and
industry pioneers to exhibit and empower inventory
network excellence.
A bar code is simply an inventory tracking tool that retailers
use in their computer systems. For example, if you sell a t-
shirt that comes in one color and 3 different sizes you
would need to buy 3 bar codes 2 .
A barcode is basically a stock following instrument that
companies access with their PC frameworks. For instance,
on the off chance a shirt is sold with one shading and three
distinct sizes it is necessary to purchase three barcodes.
 Penalties for late submission: The following marking penalties will apply if you submit an
assessment task after the due date without an approved extension: 5% will be deducted from
available marks for each day up to five days, and work that is submitted more than five days
after the due date will not be marked. You will receive 0% for the task. ‘Day’ means working
day for paper submissions and calendar day for electronic submissions. The Unit Chair may
refuse to accept a late submission where it is unreasonable or impracticable to assess the task
after the due date.
 For more information about academic misconduct, special consideration, extensions, and
assessment feedback, please refer to the document Your rights and responsibilities as a
student in this Unit in the first folder next to the Unit Guide of the Resources area in the
CloudDeakin unit site.
 Building evidence of your experiences, skills and knowledge (Portfolio) ‐ Building a portfolio
that evidences your skills, knowledge and experience will provide you with a valuable tool to
help you prepare for interviews and to showcase to potential employers.  There are a number
of tools that you can use to build a portfolio.  You are provided with cloud space through
OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage
repository system that you like. Remember that a Portfolio is YOUR tool. You should be able
to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio.
Once you have completed this assessment piece, add it to your personal Portfolio to use and
showcase your learning later, when applying for jobs, or further studies.  Curate your work by
adding meaningful tags to your artefacts that describe what the artefact represents.
1  GS1 Australia 2016, About us, retrieved 7 February 2017, <‐us/>
2  Australian Barcodes 2007, Frequently asked questions about barcodes, retrieved 7 February 2017,
战略供应链管理  Strategic Supply Chain Management

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