The environmental protection plan aims to improve the current practice of Toyota to better carry out its ethical business behaviors. The purpose is to hope the new environmental system to facilitate Toyota to be more environmentally friendly and improve the social reputation.
Toyota is a Japanese automobile brand and it has also been identified as the No. 1 vehicle brand in the world. In practice, the company has used various sales strategies to ensure diverse requirements of different customers in different segments markets can be satisfied. Still, Toyota strives to reinforce its environmental management to realize the sustainable development.
But it is essential to recognize that production for vehicles will bring more pollution problems. Without green awareness, it cannot ensure the company will be able to implement relevant social responsibilities initiatively. A healthy and safe world will be suitable for people to live, but companies should recognize that if they will not be initiatively to behave ethically, in most case, a great living environment will just be a dream (Blackburn, 2012). Therefore, it is quite urgent for decision makers to assess existing environmental performance within the company so that it will understand which advices will be beneficial and which advices maybe not appropriate.
Discussions of Government Policy
In conclusion, major objectives of Toyota’s new environmental policy will focus on improving the existing environment management to meet its Fifth Environmental Action Plan to maintain relationships with relevant stakeholders.
Leadership should display the powerful and ethical role to manage internal resources; employees should actively engage in their roles to contribute productively; existing CRM needs to be improved to better dealing with relationships with customers; SCM also needs to be enhanced to let Eco-techniques be integrated effectively; the participation of social activities need to be increased to compete for more support from the government when implementing the new environmental policy; in addition, social media can be relied on to let Toyota conduct more recycling educations.