ADM 750 Philanthropy and Community Engagement: Institutional Advancement in Education (3). The purpose of this course is to refine the knowledge, skills, and dispositions needed to plan and execute innovative approaches to advance the educational institution’s mission by increasing private and public financial support, promoting awareness of the institution to key publics, and involving constituents in the life of the institution. In this era of declining publicly appropriated funds for education at all levels, the role of outside private funds from alumni, friends, corporations, foundations, and other key community stakeholders is growing and increasingly important. Institutional advancement focuses on attracting and generating private support through the identification, research, cultivation, asking, closing, and stewardship of donors and private gifts.
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