Proposal SURVEY

need about 10 questions(10 sentences will be fine) to do the survey and focus on group. Based on the business project proposal. 

about the consumers’ attitude towards KFC and healthy food 

Business Project Proposal





Business Project Proposal


Kentucky Fried Chicken and its agencies are facing a problem in that its products are not healthy. There is also a gradual change in the attitude of individuals toward fast foods, and they want the products to be healthy. Despite the above situation, there is an opportunity for KFC to improve the situation. The means of improving is by launching healthy food options that will improve the satisfaction of the customers. Therefore, the following discussion is a proposal for the business project that will aid the firm in launching the health food options, which will improve the satisfaction of the customers.

A brief market background

As per the prevailing information, Colonel Harland Sanders started KFC. He was a business person and began selling fried chicken in his restaurant based at Corbin, Kentucky. The market started expanding overseas, and during 1987, it became the primary Western restaurant series to open its operations in China. Regarding the target market for KFC, it utilizes the demographic segmentation to serve its customers according to their needs and wants. The firm also used to serve a similar menu globally, meaning that it was using the undifferentiated market targeting strategy (Dixon, 2012). The problem that KFC is facing currently is that its products are considered not to be healthy. The attitude of the people toward fast foods is also changing gradually, and they want the products to be healthy. As a result, the firm has to launch options for healthy foods which will aid in improving the satisfaction of its customers.

The proposed question that the project aims to address is, what are the available healthy food options that can be launched by KFC to improve the satisfaction of its customers? The project aims to identify, research, and make information available regarding the available food options for KFC, which will aid in improving the satisfaction of its customers. The specific research objectives to be addressed are providing information regarding the available health food options that the firm may launch. The other objective is to aid the firm in improving the satisfaction of the customers by meeting their needs. There is also an objective of enabling the firm to gain the loyalty of its customers by ensuring that they are highly satisfied.

The marketing theories to be referred to and be used

Basic marketing theory indicates that for sales maximization, the organization needs to position its services and products in the market in a way that the customers will believe that they require a particular product or service needed have some benefits. Consistency theory is among those that will be referred to and used. The theory stipulates that whenever our inner systems that comprise of attitudes, beliefs, and values support each other, the customers are likely to be the comfort and contented, (Stern, 2009). Therefore, the project will be seeking to align the above aspects so that the customers will be satisfied. The other theory is the extended self. As per this theory, the possessions reflect the identity of the one that is possessing them. Therefore, the undertaking will seek to understand the manner that the above aspect will shape the needs and identity of the consumers. The theory of planned behaviour(s) is also essential. It postulates that intentions toward consumption might be predicted with a lot of accuracies.

Source, collecting and analyzing the data

The most notable source of information will be the target market of KFC. Some customers have been consuming the products of this firm before the occurrence of the problem. Therefore, these individuals will be essential sources of information, and the project will mainly focus on them. The proposed method for data collection will be surveys and descriptive research (Blair, 2013). The descriptive research will entail gathering primary data by conducting direct communication with the respondents. It will also entail focusing on a given group of consumers. The appropriate data analysis method will be a narrative analysis. It is appropriate in analyzing content from descriptive researches or even surveys. The source of information, method of collecting and analyzing data will aid the firm to achieve the overall benefit of improving the satisfaction of its customers, which will increase consumption and high returns.


The notable aspect concerning the project is its cost-effectiveness. It does not intend to consume a lot of time and resources. There is also an increased likelihood that it will address the issue that is being experienced by KFC. By addressing the matter, the firm will be at a point of embarking to its earlier performance where it has been gaining a lot of customer loyalty through increased levels of satisfaction. Therefore, the approval of this proposal will not only be beneficial at the individual level but also for the firm and its consumers.


Blair, J., Czaja, R., & Blair, E. (2013). Designing surveys: A guide to decisions and procedures. Los Angeles, Calf: SAGE Publ.

Jane Dixon. (2002). The changing chicken: chooks, cooks, and culinary culture. Sydney: UNSW Press.

Stern, B., Maclaran, P., Tadajewski, M., &Saren, M. (2009). The SAGE Handbook of Marketing Theory. London: SAGE Publications, Limited.

Assignment: Pharmacotherapy For Gastrointestinal And Hepatobiliary Disorders

Assignment: Pharmacotherapy For Gastrointestinal And Hepatobiliary Disorders

Write a 1-page paper that addresses the following:

  • Explain your diagnosis for the patient, including your rationale for the diagnosis.
  • Describe an appropriate drug therapy plan based on the patient’s history, diagnosis, and drugs currently prescribed.
  • Justify why you would recommend this drug therapy plan for this patient. Be specific and provide examples.

Biomedical Ethics In The Christian Narrative

Biomedical Ethics In The Christian Narrative

What do the four parts of the Christian biblical narrative (i.e., creation, fall, redemption, and restoration) say about the nature of God and of reality in relation to the reality of sickness and disease? From where would one find comfort and hope in the light of illness according to this narrative? Explain in detail each part of the narrative above and analyze the implications.

Biomedical Ethics In The Christian Narrative

Biomedical Ethics In The Christian Narrative

Principlism, especially in the context of bioethics in the United States, has often been critiqued for raising the principle of autonomy to the highest place, such that it trumps all other principles or values. How would you rank the importance of each of the four principles? How do you believe they would be ordered in the context of the Christian biblical narrative? Refer to the topic overview and other topic study materials in your response.

Business Plan Report Outline


Where Learning Outcomes Weight Study Chapters Format
  Tutorial class   a, b, c, d, e, f   15%   TBA   Report. Online Submission Only
  Topic   A business plan is a very important strategic tool for entrepreneurs. A good business plan not only helps entrepreneurs to focus on the specific steps necessary for them to make business ideas succeed, but it also helps them to achieve both their short- term and long-term objectives.
Language and Intonation InformativeCritical andAnalyticalFormal


Write a 1500-word business plan report for the new start-up venture business model youpresented (proposed) in week 9. This report should be written professionally as it aims to serve as a company resume to secure investor funding,tenders.

Your business plan must comprehensively include:

  1. Name of yourbusiness,
  2. The industry your business will operatein,
  3. Industry summary (IBISWorld),
  4. Adescriptionofyourbusinessmodel(whatproducts/servicesyouareoffering,yourtarget market demographic, your location,etc…),
  5. Two (2) ‘SMART’ objectives (one managerial, and onefinancial),
  6. A personnel plan (how many employees you need, what job titles will they carry, the communication network structure and illustrated this using only an organisationalchart),

6a) Create one job analysis for one of the personnel depicted in your organisational chart (to be attached as an appendix)

  • A detailed ‘SWOT’ analysis (minimum 3 implications to each matrixcomponent)
  • One plausible Scenario and relevant Contingency plan based on current marketconditions.
  • A Proposed sustainability and CSR strategy (what are they, and how you plan to applythem)
  • References (minimum 3academic)
  Format   Report format.   –   Arialfont.  –     12pt. – Double line spacing – Pagenumbering –   Margins   –   Header/Footer        – Paragraph sequencing with proper title headings (Note: do not use “Body” as a titleheading)   >> Submission inclusions: Cover page, Table of Contents, Introduction, Body, Conclusion, Reference page, Appendix (Job Analysis)   * Executive summary is not required.
  Word Count   Word count should be 1500 +\- 10% words in total. (Only excludes appendix)
    Referencing   Minimum 3 academic referencesrequired.UTS HarvardStyleIn text citations should be evident within theessay.
          Turnitin   Your report must be submitted to Turnitin no later than Sunday 11:59 pm (midnight) of week 10.   Failure to submit to Turnitin by the deadline will result in anautomatic 5% deduction, and continuous for every daydelayed.   Submit in word doc. format NOT PDF. Penalties apply fornon-compliance.
      What happens if you missyour submission deadline?   Contact YOUR CLASS TUTOR immediately!   Reports submitted late will automatically incur grade deduction penalties at a rate of 5% per day. Exclusions to this may include;   a- If you have been granted a formal special consideration.   Medical Certificates are not accepted since this is an out-of-class process assessment, meaning you were given ample time to complete it!   If you meet criteria ‘a’, you will be given a formal extension by the Subject Coordinator. You must confirm extension details with your Subject Coordinator and Tutor.


Juveniles In The News

It is important to note that there are significant developmental differences between adults and children regarding their cognitive, emotional, physical, and psychological functioning. Helping professionals working in the community can play a major role in promoting awareness of these and other critical developmental differences between children, adolescents, and adults.

By Day 4

Post a description of whether Christian Fernandez should be viewed as an adult within the justice system. Identify the developmental issues related to this case. In your post, include an analysis of how the community does and/or does not account for developmental differences between adult and juvenile offenders or victims. Support your perspective using the Bechtold & Cauffman (2014) article and including specific examples.